You can’t believe in the power of meaningless spamming until you see it at work.

I’ve one “friend” on Facebook greedy for success in politics. Someone suggested him to flood Facebook with daily posts. And so he does with useless sharing of football news or quotes. Popular, very popular content. Nothing original. Just sharing this or that, on the trend.

Plus, every day — every single day — he wishes his Facebook friends good morning, good afternoon, and good evening, with the same few silly words, repeated ad infinitum.

The only reasonable outcome that you can imagine of that “media strategy” is that…