All my best stories, with Friend Link to the corresponding Medium story, on:
viconotes.com (life & self-development)
vicoxl.com (blogging & tech)

I clearly remember that day, fishing with my father.

I was ruminating on that idea for long. I was still a kid.

At some point, the question was clear: “What should I do now? What exactly should I do now?”

That question still drives today most of my research, and I’m sure it will do till the end of my life.

I’ve always been a philosopher. And I wanted to be a writer.

I became an engineer.

But I…


Picking moments of this weird year.

All photos by the author

I recently joined Voice, and a post there inspired me to write the one I’m republishing here.

2020 has been a terrible year for so many, and so has been for me, beyond what you’ll see in these photos, even if I’ve been lucky on the health side and certainly luckier than others. Despite that, it’s one year of our life, and what a year! We may be eager to start a brand new 2021, but 2020 will stay there to remember for decades.

My first trip of 2020 has been in a cave. A taste of real speleology. Narrow…


And a new journey already started.

I firmly believed in the mission of inside Blogging, put countless hours into it, and it has now more than 900 followers.

The idea, that’s still dear to me and alive in my writing, was to share down-to-earth advice on blogging and, at the same time, show the dark side of a world that swallows millions of writers, giving back very few, usually the very few skilled in marketing.

But the project failed and you can know more in the full announcement. …


And a new journey already started.

Photo by Vie Studio from Pexels

Inside Blogging now has more than 900 followers. It’s been only a side project, for four years. I couldn’t expect more. Nonetheless, I firmly believed in the mission and put countless hours into it.

The idea, that’s still dear to me and alive in my writing, was to share down-to-earth advice on blogging and, at the same time, show the dark side of a world that swallows millions of writers, giving back very few, usually the very few skilled in marketing.

It failed. And it did for two reasons.

The first is that Medium didn’t help. …


Out of the rabbit hole of personal brands.

Photo by Ichad Windhiagiri from Pexels

If you’re gifted with multiple interests, you received blessing and doom at the same time. Especially in writing.

It’s a dangerous gift, to handle carefully. One that kept my mind busy for all my last reinvent years.

I now have multiple consolidated online identities — let’s say brands –, but it’s a never-ending journey, with pros and cons.

I’ll share my experience because I’m sure that others are in the same boat.

The reinvent big-bang

In my case, it all started with a blast. After two decades as a freelance, mostly in software development, I suddenly left my last position as an executive…


I’m tired of advice about 5-minute blocks, or 25–5 tomatoes, whatever.

Anything good out of your life comes from passionate and unconditional commitment. Either you find it, or your time…


And what I do instead.

Photo by Pavel Danilyuk from Pexels

Despite Facebook groups being a popular meeting place for mediumers, I refused to join for a long time.

They are promoted as communities where to share and receive advice, experiences, resources, and so on, but the impression was of clapping circles.

Growth hacking can be a thing for someone, but it didn’t seem like a sound foundation for my writing life.

The problem is that my writing life simply is not a writing life. If the writing world were a food chain, I’d be a shellfish.

They could use my Medium earnings as scientific evidence that under $100 there’s life…


You can lift weights for years, yet remaining skinny. If you don’t do it the right way, aimed at progression, you don’t get significant results in your body shape.

The…


Merging independent branding and Medium.

Photo by SevenStorm JUHASZIMRUS from Pexels

Medium finally resurrected custom domains. They’ve been kept in the closet for so long that we despaired of having them back. Honestly, I thought that they’d never come back. Instead, after years, voila: custom domains are there.

The problem is that wounds don’t heal easily. Medium abandoned independent writers for years, in terms of replacement of their external websites. They needed a blog, and all they got was a flat and useless profile page. Nothing more. …

Vico Biscotti

Engineer, rebooting from crash. Jack of all mistakes. viconotes.com vicoxl.com

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